about

As 28014, we provide digital marketing services to the brands we cooperate with, combining digital advertising tools with creative ideas, and using our data-based analysis power to achieve meaningful and optimized results. Our agency, which includes many services such as advertising management, social media content management, website design, digital media purchasing, email marketing, is specialized in digital marketing, social media management and e-commerce. 28014 aims to produce creative solutions for your brand with its young and dynamic team, which has proven itsexpertise by receiving one of the most important digital advertising awards, the 11th MIXX Awards Gold MIXX , 12th MIXX Awards Silver MIXX and 13th MIXX Awards Gold MIXX

works

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PERNIGOTTI

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MOBILET

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OMM

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ISTANBUL CREATIVITY NETWORK

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SISTERS

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CAELI

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YUKA BY GULIZ

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ÜÇGE

services

Performans Marketing & Media Buying

By using channels such as Google, Facebook, Instagram, Youtube and Pinterest as digital marketing instruments, we ensure that our brands create brand awareness among potential customers and implement data-based strategies based on KPIs.

Apart from data-driven performance marketing publications, the following media planning and purchasing options are also among our services, integrated digitally and offline;

•Digital Media Planning and Buying (Display, Mobile, Audio, Native Content, CPC)
•TV, Outdoor, Radio and Cinema Media Planning and Buying •Influencer Communication
•Marketplaces Marketing Ads •Special Projects

In line with an integrated communication structured with a result-oriented strategy, we implement a multi-channel communication strategy by ensuring that the brand meets the right people, at the right time and place. The process is meticulously managed by our PM team, with weekly and monthly performance reports, trend tracking and final presentations in order to expand the brand in various fields such as e-commerce and b2b, strengthen perception by providing visibility, increase its share in the sector and increase profitability.

Content Management & Social Media

We aim to convey your story to the right target audience by creating content ideas suitable for the corporate world of your brand, highlighting your brand’s quality, history, language and culture.

By organically reaching the target audience you want to reach with the design and language that meets the needs of your brand in social media, we not only gain followers for your brand, but also ensure that your brand produces content that will be engraved in the minds of social media users in accordance with today’s culture.

We care about keeping the sincere communication between us strong by arranging the content to be prepared for your brand’s needs in a monthly, weekly or daily calendar format so that you can always see and manage the content flow of your social media accounts.

We form the language carefully, without compromising your brand’s culture and story, to be used in your brand’s social media accounts, considering that it is important to establish long-term communication with the target audience. We determine a strategy by considering the importance of all kinds of target audience communication in all content and text language to be produced for you.

We meticulously manage your social media accounts, taking into account the values of your brand. Thus, within our moderation hours, we closely monitor not only content sharing, but also messages, comments and shares sent to your accounts as if we were a part of your brand and communicate with followers with the same sensitivity.

Considering your brand’s culture, we create ready-made answer texts for all kinds of questions that may come from social media accounts for long-term communication with the target audience, and we provide fast and effective responses to incoming questions with both ready-made answer texts and instant answers.

We apply all creative content with your approval within the monthly, weekly or daily calendar, undertake the moderation of your social media accounts, and aim for permanent, sincere and strong communication with users in social media applications for your brand’s needs.

Keeping in close contact with you, our team is always ready to implement necessary changes for any content and news that may change instantly.

case study | tiny

GOLD MIXX
Tiny – Social Media Campaign

Aim: To increase the revenue, sales volume, conversion rate, and ROAS (Return on Ad Spend) metrics of the online sales channel, https://www.tinybrandshop.com/, a personalized performance marketing communication strategy was implemented throughout July, focusing on modest advertising expenses.

Result: With a modest budget of 20,915 TL, the campaign yielded impressive results during the 30-day period. The advertising efforts included showing ads to 150,049 unique users with a frequency of 5. There were 36,594 interactions, resulting in 60,949 visits to the website. Through these efforts, 1,233 purchases were made. Since the advertising was limited to social media and Google Search, with no additional advertising platforms utilized, the campaign relied on direct and organic channels, leading to a remarkable ROAS of 5000%. The conversion rate during the communication period was 1.35%, with 1,233 orders placed. This campaign achieved results above the industry standards across many critical metrics and set a new record for the brand in terms of turnover and profitability.

case study | sisters

Performance marketing service applied to SISTERS, which won the Silver MIXX award in the MIXX Awards Turkey SME Special Category;

SILVER MIXX
Sisters – SS21 Launch

Aim : Increase turnover, sales, conversion rate and ROAS metrics of the online sales channel – wearsisters.com with a personalized performance marketing communication that continues throughout June.

Result : As a result of a modest budget expenditure of 5,613 TL; during the 30-day period, advertisements were shown to 78,829 unique users with 4 frequencies. A turnover of 218,533 TL was achieved in return for 213 purchases over 6,029 interactions and 4,941 visitors. In the communication period, the conversion rate was 3.12%, the number of products sold was 296, the order number was 213, and the average basket amount was 1.025 TL.

case study | yuka

Performance marketing service applied to YUKA, which won the Golden MIXX award in the MIXX Awards Turkey SME Special Category in 2020;

GOLD MIXX
Yuka – Mother’s Day Social Media Campaign

Aim : To ensure that people who stay away from their mothers due to social distance rules overcome the distance with Yuka gift options and increase turnover with periodic communication.

Result : The users are segmented according to the action they take on the site and a different message is given to each segmentation. During the 11-day period, advertisements were shown to 147,232 unique users with a frequency of 2.28. 4,239 interactions, 10,743 content views and 100 purchases were obtained. While ROAS was finalized at 20.49, 230 purchases including assisted conversions on the website during the corresponding period were made. Since there is no use of advertising channels other than social media, ROAS was calculated at the level of 47.8, together with the purchases from direct and organic conversions which were achieved through advertising. In the communication period, the response rate was 2.20%, the number of products sold was 230, and the average basket amount was 279 TL. 48.70% of the turnover was achieved through new visitors. This campaign, which brought 20 TL for every 1 L spent, also helped the brand break a turnover record.